Marketing Operations Manager

Job Description

About the Role

Title: Marketing Operations Manager (SaaS)

Location: Mechelen Flanders BE

Type: Full-time

Workplace: Hybrid

Job Description:

We are Rydoo! Europe’s fintech scale-up that makes expense management the easiest part of your day.

Expense management has been too complicated for too long. Rydoo’s app backed with OCR technology helps our clients save time and money with just a few clicks & photos.

We are building a new generation of expense management software with a product-first approach that our end-users truly benefit from.

Rydoo in a snapshot

Ambitious international team (150+ Rydoo’ers)

33 nationalities speaking over 15 languages

6 hubs across 3 continents

Easy-to-use expense management app available on iPhone and Android

Supporting over 10,000+ clients and 1 million+ users worldwide

4.5 employer score on Glassdoor

The Role & Team

At Rydoo, we help businesses streamline expense management to drive efficiency and growth. Our Revenue Operations team plays a crucial role in ensuring seamless collaboration between Marketing, Sales, and Customer Success to maximize revenue opportunities.

As we continue to optimize our go-to-market motion, we’re looking for a Marketing Operations Manager to own and optimize the operational processes behind inbound marketing and outbound business development. This role will directly impact revenue by ensuring that lead generation, enrichment, routing, and reporting are efficient, scalable, and data-driven.

Responsibilities

Marketing Automation & Funnel Management

Manage HubSpot automation (forms, workflows, email campaigns, landing pages, GDPR compliance) to support both inbound and outbound lead flows.

Ensure HubSpot <> Salesforce sync and maintain lead processing & database management across all funnel stages.

Automate MQL qualification, assignment, and routing for inbound leads.

Pipeline & Conversion Optimization (Inbound & Outbound)

Track and improve Lead-MQL-SQL conversion rates for both inbound and outbound funnels.

Ensure accurate lead source attribution (Inbound, Outbound, Partner) and optimize funnel health.

Automate lead processing, enrichment, and segmentation for better efficiency across inbound and outbound motions.

Tech Stack & AI Automation

Optimize Salesforce, HubSpot, Qualified, Apollo, and other key tools to improve lead routing and conversion.

Use AI tools like Clay & Zapier to automate workflows and enrich both inbound and outbound leads.

Collaboration & Stakeholder Management

Partner with Marketing to ensure smooth execution and measurement of marketing campaigns and events.

Support Business Development by optimizing lead handoff processes, prospecting workflows, and outbound automation.

Data, Reporting & Insights

Maintain marketing dashboards & conversion reports that track both inbound and outbound funnel performance.

Surface insights on lead trends, conversion bottlenecks, and campaign effectiveness across inbound and outbound efforts.

Requirements

1-3 years of experience in a B2B SaaS environment, working in marketing operations, sales operations, or revenue operations.

Proficiency in marketing automation (HubSpot ideally), CRM (Salesforce ideally), and lead management tools (e.g., Qualified, Apollo).

Strong analytical skills with experience in tracking funnel performance, reporting, and data-driven decision-making.

Ability to manage multiple projects in a fast-paced environment while ensuring accuracy in execution.

Technically capable with a problem-solving mindset, able to translate complex business needs into simple, scalable processes.

Comfortable troubleshooting issues, optimizing workflows, and ensuring seamless integrations between tools.

Able to balance a strategic view of the pipeline with attention to detail in execution.

Understands key pipeline metrics (e.g., Lead-MQL-SQL conversion) and can differentiate between vanity and performance metrics.

Strong communicator, confident in collaborating with Marketing, Business Development, and Sales teams to align lead-generation efforts.

Comfortable challenging assumptions and training stakeholders to improve processes using data-driven insights.

Bonus: Experience with AI automation tools like Clay or Copy.ai and a keen interest in leveraging automation to optimize workflows.

Languages

Working proficiency in English (C1+)

German, Dutch, or Portuguese are a plus but not required

Practicalities

You’ll be reporting to the Head of Revenue Operations

Location: Rydoo’s office in Lisbon

Benefits

Next to our amazing team, informal & international company culture and our mission to become the N1 expense management tool in Europe, we offer some nice benefits that make working at Rydoo even more fun:

A competitive package, including salary and benefits

Meal vouchers of ?9 per day

?1000 / year learning and development budget

Rydoo Hybrid work policy: decide for yourself where you are most efficient

Rydoo On Tour: our international mobility program that gives employees the possibility to temporarily relocate to one of the countries we have a Rydoo office.

Professional freedom and a flexible work environment

Upskilling through training and coaching programs

Regular company and team events

Wonderful international team with more than 33 different nationalities

Free Portuguese language classes

Spectacular onboarding program for all new Rydooer’s

Free drinks, fruits & snacks to provide you with all the energy to do your job + the occasional after work drink, and great parties (believe us ?? )

Permanent contract