Senior Director of Growth

Job Description

About the Role

Sr Director of Growth

Hybrid

Austin, Texas, United States

Marketing

Full time

Description

Here at Huckberry, were on a mission to inspire and equip adventures near and far, and along the way create the most loved mens lifestyle brand on the planet.

Were looking for a strategic, results-oriented leader to join Huckberry and lead the teams driving the companys digital growth. As the Senior Director of Growth Marketing, you’ll be responsible for driving the development and execution of Huckberrys customer acquisition strategy. The ideal candidate has a proven track record of driving customer acquisition in a high-growth company, and has their finger on the pulse of the rapidly-changing digital marketing landscape.The ultimate goal: build the Huckberry customer acquisition machine to drive profitable scale.

This role is based at our headquarters in Austin, TX; relocation support will be provided to a remote hire

Responsibilities

Develop and implement Huckberrys digital growth strategy, bringing a world-class knowledge of the digital marketing landscape and a deep understanding of Huckberrys customer and product offering

Utilize the Huckberry Go-to-Market process to align marketing efforts around the biggest opportunities on our product roadmap, and to mobilize cross-functional teams to execute

Develop paid channel strategies and allocate budgets across channels to drive company growth plan

Lead team of channel owners to drive best-in-class execution across channels, including Paid Social, PPC, TV, Affiliate, and Influencer/Creator

Actively manage the portfolio of marketing investments to drive profitable customer acquisition at scale, utilizing data-driven insights to continuously reallocate spend and optimize return on investment

Test new and emerging channels, with aim to capitalize on unseized market opportunities

Partner with Brand to develop 360 campaigns that utilize multiple channels to drive customers through the funnel from initial brand awareness to first order conversion

Partner with Brand and Creative teams to produce effective and brand-aligned creative assets that utilize best-in-class paid marketing creative tactics to drive strong engagement and conversion

Lead and inspire a team of growth marketers, providing guidance and fostering a culture of innovation and performance

Collaborate with cross-functional teams (Brand, Creative, Product and ecom) to ensure cohesive execution of growth strategies

Utilize data-driven insights to improve campaign performance and efficiency

Provide insights and recommendations for continuous improvement

Requirements

7+ years of experience leading growth marketing teams managing 8-figure annual budgets at an e-commerce company and/or digital marketing agency

Proven success in a leadership role driving rapid growth over a multi-year period

World-class understanding of trends within the digital marketing space, including paid social, SEM, OTT, affiliate, and influencer channels

Solid understanding of creative best practices, and experience implementing effective processes for collaboration and iteration between marketing buying and creative teams

Strong command of marketing unit economics and financial concepts such as LTV/CAC

Deep understanding of marketing attribution and incrementality. Experience with Media Mix Modeling (MMM) is a major plus

Analytical mindset with the ability to interpret and apply data insights

Excellent communication and collaboration skills

Customer-obsessed mindset

Benefits

Medical, Dental, Vision benefits

401(k) and employer match

WFH flexibility

Sabbatical Leave

Summer Fridays

Mental health resources

Paid Parental Leave

Paid Time Off & Paid Sick Leave

Volunteer Time Off

Generous employee discount

Company Description

Huckberry is a leading mens lifestyle retailer and media company. Millions of guys trust us as their go-to resource for the coolest new gear, lifestyle inspiration, and a lot more. We were recently named one of IABs most disruptive consumer brands, and weve collaborated with everyone from Matthew McConaughey and Kelly Slater to brands like Danner, Timex, and RRL. We look forward to meeting you.

Want to get to know us better? Check out our:

Journal: https://huckberry.com/journal

YouTube: https://www.youtube.com/c/Huckberryco

Instagram: http://instagram.com/huckberry

Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.