Outbound Marketing Manager

Job Description

About the Role

Title: Outbound Marketing Manager – Mexico

Location: Puebla, Mexico – Remote

Type: Full Time

Workplace: remote

Category: Marketing

Job Description:

All roles at JumpCloud are Remote unless otherwise specified in the Job Description.

About JumpCloud

JumpCloud helps IT teams and Managed Service Providers (MSPs) Make Work Happen by centralizing management of user identities and devices, enabling small and medium-sized enterprises to adopt Zero Trust security models. JumpCloud has been used by more than 200,000 organizations, including GoFundMe, Grab, ClassPass, Beyond Finance, and Foursquare. JumpCloud has raised over $400M from world-class investors including Sapphire Ventures, General Atlantic, Sands Capital, Atlassian, and CrowdStrike. Our teams are growing fast, too, and we’re looking for talent across engineering, sales, customer success, marketing, product management, and more. Join our team of dedicated, passionate, and creative people who are eager to change the IT industry forever.

About the Role

At JumpCloud, we generate pipeline from inbound, outbound and partner sources. As an outbound marketing manager, you will support the BDR organization to generate outbound-sourced pipeline, whether that’s prospecting from within the database, or reaching out to net new accounts. The ideal candidate has experience in marketing, product marketing, demand generation or sales enablement. You will be responsible for understanding our ICP and personas, developing outbound campaigns to reach potential customers, crafting email outreach sequences based on existing messaging frameworks, enabling SDRs on campaign launches, and measuring performance. You will report to the VP of Revenue Marketing, and will partner closely with the head of sales development and our global team of BDRs on developing and executing outbound campaigns that drive meaningful outbound pipeline growth.

This is a great opportunity for an ambitious, hands-on performance-driven marketer to roll up their sleeves and scale our outbound marketing motions in close partnership with the BDR organization. We’ve built our business through the inbound engine, and outbound pipeline generation is the key to the next stage of growth.

Key Responsibilities:

Plan and execute outbound marketing programs to reach potential customers using outbound motions, including prospecting within the database, and acquiring net new accounts.

Work with PMM and Operations to identify the key audiences (including size of audience, persona, segment) to fuel our account list development

Develop compelling email cadences for BDRs leveraging existing messaging, with the goal of driving SQLs and S1s

Train, enable and support BDRs in going deeper on message personalization, to better serve the needs of our prospective customers

Develop outbound prospecting playbooks and best practices in partnership with BDRs and sales enablement

In partnership with Marketing Operations, build reporting to monitor performance, including activity metrics, conversion rate data, volume of pipeline generated

Build a consistent feedback loop and continuously improve and optimize campaign performance

Partner internally with marketing to ensure we have the right quarterly campaign plans in place in order to hit our pipeline targets

Closely monitor conversion rates and optimize campaigns at each stage of the funnel

Execute A/B tests, collect and analyze data, and continuously improve campaign performance

Partner with marketing operations and sales operations to identify and drive forward our technology/tools roadmap

Regularly report out on the performance of our customer acquisition efforts

You Have:

3-5 years of marketing, product marketing, demand generation or sales enablement experience

Experience running outbound marketing campaigns end-to-end, from concept to launch to follow up and reporting

Experience partnering with BDRs to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers

Hands-on experience with funnel and pipeline reporting

Excellent time management skills with the ability to prioritize and shift workload to meet deadlines

Excellent verbal and written communication skills

Passion for trying new things and a strong drive towards solution-oriented problem solving

Exposure to tools like Outreach, GongEngage, SalesLoft

Bonus: Hands-on experience with Salesforce and marketing automation tools like Marketo, Pardot or Hubspot

Bonus: Experience marketing to an IT audience

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Where you’ll be working/Location:

JumpCloud is committed to being Remote First, meaning that you are able to work remotely within the country noted in the Job Description.

This role is remote in the country of Mexico. You must be located in and authorized to work in Mexico to be considered for this role.

Language:

JumpCloud has teams in 15+ countries around the world and conducts our internal business in English. The interview and any additional screening process will take place primarily in English. To be considered for a role at JumpCloud, you will be required to speak and write in English fluently. Any additional language requirements will be included in the details of the job description.

Why JumpCloud?

If you thrive working in a fast, SaaS-based environment and you are passionate about solving challenging technical problems, we look forward to hearing from you! JumpCloud is an incredible place to share and grow your expertise! You’ll work with amazing talent across each department who are passionate about our mission. We’re out of the box thinkers, so your unique ideas and approaches for conceiving a product and/or feature will be welcome. You’ll have a voice in the organization as you work with a seasoned executive team, a supportive board and in a proven market that our customers are excited about.

One of JumpCloud’s three core values is to “Build Connections.” To us that means creating ” human connection with each other regardless of our backgrounds, orientations, geographies, religions, languages, gender, race, etc. We care deeply about the people that we work with and want to see everyone succeed.” – Rajat Bhargava, CEO

Please submit your rsum and brief explanation about yourself and why you would be a good fit for JumpCloud. Please note JumpCloud is not accepting third party resumes at this time.

JumpCloud is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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