Director, Paid Search
Job Description
About the Role
Director, Paid Search
Hybrid
Full time
New York, New York
Description
We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world’s most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.
ICYMI: Assembly was named Campaign US 2024 Media Agency of the Year, and our North America CEO, Valerie Davis, was recognized as Adweek’s Media All-Stars Executive of the Year. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions.
Overview:
Assembly is looking for a Director, Paid Search who will be accountable for all aspects of their assigned client’s Paid Search campaigns. The candidate should have management qualities and experience to be able to mentor each of the positions under them (i.e., managers and associates). The role requires business acumen, experience in retail and e-commerce verticals, advanced technical knowledge of SEM technology, creative energy, and a passion for working in performance driven environments while fostering strong work ethic within the team.
Responsibilities:
Develop and execute comprehensive vision for all SEM programs & strategies to fulfill business goals
Oversee the planning, execution, and optimization of large-scale SEM programs across platforms
Work with other digital media channel stakeholders to understand and execute on integrated media solutions
Partner with SEO / organic search stakeholders to develop and execute a comprehensive search strategy
Lead, train and mentor a team of 4-6 search specialists that oversee live media campaigns, analyze data and provide optimization recommendations
Demonstrated experience in managing vendor relationships, contract negotiation & ensuring vendors deliver high quality services in alignment with team strategy and business goals
Manage and oversee sophisticated bid management strategies
Generate regular reporting on key performance metrics, providing insights and succinct recommendations for improvement
Present all QBR/Monthly/Weekly and ad-hoc documents
Communicate/Troubleshoot changes to the field and technical teams relating to our tracking methodology
Looks at our products and associated available metrics and advises how to use them / integrate them with overall platform
Act as a thought leader with innate curiosity and aptitude across paid search advertising. Be a trusted source for ongoing digital counsel and search education
Manage extended support teams for management, maintenance and QC efforts
Stay abreast of the evolving search landscape (ie: new products, evolving campaign formats, new AI opportunities, betas, and digital marketing news)
Requirements
7+ years SEM experience
2-3 years’ experience in team management, training & development
Excellent communication skills with a proven ability to articulate ideas clearly and concisely, both in written documents and verbal interactions
Excellent grammar in written and verbal interactions
Refined executive presentation skills, showcasing the ability to create and deliver compelling presentations to clients, key stakeholders & diverse audiences
Strong understanding of the technology behind Engine performance
Extensive knowledge of Google Analytics, Google Ads, Microsoft Ads and SA360
Experience in ROAS/ROI, CPA and awareness focused programs related to SEM, Google and Microsoft product suite of offerings
Understanding of how SEO works with SEM
Heavy forecasting experience
The ability to work across a matrix environment and thrive in an entrepreneurial and results-oriented culture
Experience with large budget SEM management
Experience managing and driving performance on budget and within efficiency goals for Ecommerce sales focused paid search performance programs
Existing knowledge or willingness to quickly learn the nuances of Lux marketing
Benefits
Why Assembly?
We care about your growth â we offer competitive salaries, and annual compensation reviews
We recognize and celebrate your successâ¦all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
We care about social and environmental Impact â we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos
In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.
In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $142,438 – $160,000 annually. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
