Digital Marketing Executive

Job Description

About the Role

Job Title: Digital Marketing Executive – France Team (UK based)

Department: Marketing/Operations

Reporting To: International Growth Director

Location: Hybrid – 3 days a week in our London office

About us

TopCashback is one of the largest cashback sites in the world, dedicated to helping our members save money when they shop. The service simplifies the process of earning cash back on online purchases, supporting over 20 million people worldwide to reduce their shopping expenses and enhance their spending power.

With collaborations with more than 6,000 brands, we operate in the UK, US, China, Germany, France, Italy, Spain, and Australia. Our passion for saving money drives every decision we make, focusing wholly on the needs of our members, to whom we provide an award-winning service. Proudly, we are the recipients of the ‘Cashback Site of the Year’ award at the Moneyfacts Consumer Award nine times and hold a 4.5 rating on TrustPilot.

The role

This a truly exciting opportunity to join one of the fastest-growing money-saving websites.

We’re seeking an enthusiastic person to join our French team as we aim to grow our French operation/website.

Although we already have successful affiliate marketing companies in the UK and a number of other countries, the French team is effectively run as a small start-up. This means that, although the primary focus is on Marketing the website and increasing our member base, the role is varied depending on what is needed each day. Whether that is customer service, partnerships, or marketing your focus will be on doing what is needed to grow the website and think like it is your own business.

So if you have a roll-up-your-sleeves attitude and love to work in a fast-paced environment with multiple projects on the go..Read on!

Person Specification:

We are looking for someone with good knowledge of the French e-commerce market, who will enthuse about building top-notch marketing campaigns.

Experience working with different performance marketing channels such as PPC (Google Ads) and an understanding of Affiliate Marketing would be preferable.

The ideal candidate will have lived in France for a significant amount of time with first-hand experience of shopping online in France. They will have a good understanding of how and where French customers research, shop, and save online.

Key Responsibilities:

Adding content and ensuring that the tone of voice is suitable for the French market

Creating and managing all digital launch campaigns

Customer service to new members to ensure we give good service and continue to grow

Engaging with the French market to encourage membership growth

Development of member e-mail campaigns and referral programmes

Creation of a range of influencer and direct partnerships with specific ROI targets

Research and test new online media opportunities that may benefit the business, including mobile, social media, influencer campaigns etc

Investigate underperforming campaigns; look for improvements and take action where necessary

Updating, reviewing, and editing site placements and content

Negotiating exclusive offers with brands

Supporting other members of staff within the team

Requirements

Good knowledge of online shopping and money-saving initiatives, particularly in the French market

Some experience in digital performance marketing. Areas of experience should include some of:

o PPC (Google Ads)

o Social media campaigns (Instagram / Facebook / Twitter)

o App Marketing

o Influencer marketing

o Affiliate marketing

o Partner marketing campaigns

o Email

Analytical and reporting skills – results and fact-driven, with a naturally inquisitive nature and a keen eye for detail

Creative nature with the ability to copywrite and produce promotional marketing material

A self-starter with the ability to motivate yourself and use your own initiative.

The ability to multi-task, prioritise a workload and work to deadlines

A real team player

We dont currently use AI in our recruitment process therefore we advise that your application be personal to you. All CV’s will be reviewed by our hiring teams.

Benefits

Hybrid working model

Vitality Health Insurance – Current additional benefits can include free cinema tickets, free coffee from Caf Nero, discounted smart watches from Apple & Garmin, discounted gym membership from Pure Gym, Virgin Active & Nuffield, and discounted running shoes and active wear from Runners Need**

Team lunches, Monthly Pizza and 2 company wide socials per year

Regular learning lunches, covering a range of different topics for personal development

Training courses and budget for buying books to aid your development

Progressive parental leave policy