Demand Generation Director
Job Description
About the Role
Demand Generation Director
Tucson, AZ
Type: Full-time
Min. Experience: Director
About the Role
LawLytics, a CMS for small law firms and solo practitioners, is one of the fastest-growing companies in the legal marketing vertical. We have a very solid inbound marketing system and an insane sales conversion rate because when lawyers see LawLytics in action they instantly recognize the value. We are ready to hire a been-there-done-that demand generation professional to bring awareness of LawLytics to small law firm owners everywhere to save them from the alternatives while helping us grow exponentially faster The ideal candidate can step in on day one and start making an impact and is not afraid to roll up their sleeves and get to work. Is that you?
Required Skills
5+ years of successful demand generation in B2B SaaS, with a strong preference for creating demand among independent service professionals and owners of small professional services businesses
Proven track record of significantly increasing top-of-funnel leads (we’re talking 100%+ growth)
A proven playbook for generating qualified leads through A/B testing, email, video, SEO, PPC, and social media
Experience identifying new opportunities and channels to further support demand generation efforts
Experience successfully building and managing marketing campaigns and marketing automation using HubSpot or a similar CRM system
Proficient in website marketing and website management, including HTML, CSS, and basic web design
LawLytics embraces a remote-first culture. We’re looking for the best candidate anywhere in the United States. If your work experience and skill set match the description above we want to talk to you! Please submit your resume and cover letter right away.
