Demand Generation and Content Marketing Manager

Job Description

About the Role

Demand Generation and Content Marketing Manager

Location: Remote US

Job Description:

Antidote is looking for a dynamic Demand Generation and Content Marketing Manager to join our small, startup-minded, US-based team. The role will own Antidote’s demand generation, communication and content marketing strategies, including SEO optimization, copywriting, brand awareness, external communications, PR, website management, and brand guidelines. This is a full-time, permanent role remotely based in the US (Eastern time hours).

Requirements

Content marketing

Oversee both the strategizing and implementation of a content marketing plan via a content calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, podcasts, etc.)

Conduct SEO research and build inbound strategies that attract qualified traffic

Write ad copy for clinical trial patient recruitment campaigns across a variety of condition areas

Copy edit website content, print materials, email journeys, etc. to ensure a consistent brand voice

Write and design digital and print collateral such as whitepapers, one-pagers, case studies, and infographics

Own development and distribution of updated patient survey, including serving as primary contact for marketing agency partner, writing survey questions, working with the partnerships team on fielding the survey through partners, creating content based on data collected, and promoting results

Serve as producer of Antidote’s quarterly podcast, Talk of the Towne

Communications

Develop and execute Antidote’s PR efforts, including press releases, product announcement plans, and media relations

Create and maintain brand standards related to externally facing communications such as website content, sales proposals, presentations, and slide decks

Draft and distribute internal communications such as team newsletters, brand standard updates, and more

Support patient experience and partnership relationships from a communications perspective

Serve as webmaster to the Antidote website handling a range of responsibilities that may include overseeing web design and development by consultants, site and content maintenance, and various updates to ensure the site aligns with the goals and objectives of the company

Demand Generation

Obtain new leads by converting site traffic through calls-to-action, landing pages, and lead-generation content

Plan and execute outbound demand generation campaigns collaborating closely with sales and leadership

Support sales with key messaging, competitive positioning, and material development

Track and optimize demand generation campaigns to increase MQLs and conversions to sales

Report on KPIs related to leads, MQLs, and SQLs

Benefits

Generous holiday allowance plus federal holidays

401(K)

Medical Insurance subsidy

Monthly wellbeing subsidy

Remote working stipend

Home setup allowance

Your birthday off

Discretionary annual performance-related bonus