Content Manager, Content Product Manager

Job Description

About the Role

Content Manager/Content Product Manager

Location

Poland -Remote, Limassol

Type

Full time

Department

Product

Welcome to Welltech a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.

With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.

Exploring new heights, we are looking for aContent Manager/Content Product Managerwho will spearhead our content initiatives with precision and innovation. In this pivotal role, you will be entrusted with shaping and executing a robust content strategy based on comprehensive analysis of data, market trends, and competitor landscapes.

Challenges you’ll meet

Form content strategy on the basis of analysis data, market and competitors analysis

Make users profile and content metrics analysis (using Amplitude)

Content performance analytics, hypothesis formation, A/B content testing

Creation and curation of diverse content for the mobile app and its web cabinet, including articles, videos, infographics, recipes, workouts, etc.

Collaboration with experts in the fields of fitness, dietetics, medicine, etc.

Collaboration with other departments: design, marketing, monetization, etc.

Content quality control (final result review) and participation in creation if needed

Content documentation updates (processes, guidelines etc)

Your key goals will be

Feature metrics: retention, conversion, content rating (with focus on metrics impacted by content only)

Tasks completion in estimated deadlines

High-quality up-to-date scientifically-proved content based on user needs, trends

Your professional qualities

Latest experience with content management in the app (ex.: FLO)

Experience of work with different content formats

Amplitude user (can be basic level)

Strong experience in market, user behavior and content results analysis using relevant tools

Strong experience in content strategies, content plan forming

Experience in conducting a/b tests (from hypothesis formation to results analysis)

Aesthetics and trendiness in terms of content

Will be a plus

Working in medicine / health & fitness / health care content-oriented apps: ex: Noom, Peloton

Preliminary launch of content production from scratch

Personal interest in yoga, weight-loss, nutrition, sports, psychology

Personal competencies:

Data and business-oriented

High level of autonomy

Team player

Friendly and sincere in communication

Open to feedbacks

Multitasker with skill to prioritize and focus on important things

Adaptive to changes

Skill of tasks delegation

Proactivity, eagerness