Job Description
About the Role
Content Manager/Content Product Manager
Location
Poland -Remote, Limassol
Type
Full time
Department
Product
Welcome to Welltech a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.
With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.
Exploring new heights, we are looking for aContent Manager/Content Product Managerwho will spearhead our content initiatives with precision and innovation. In this pivotal role, you will be entrusted with shaping and executing a robust content strategy based on comprehensive analysis of data, market trends, and competitor landscapes.
Challenges you’ll meet
Form content strategy on the basis of analysis data, market and competitors analysis
Make users profile and content metrics analysis (using Amplitude)
Content performance analytics, hypothesis formation, A/B content testing
Creation and curation of diverse content for the mobile app and its web cabinet, including articles, videos, infographics, recipes, workouts, etc.
Collaboration with experts in the fields of fitness, dietetics, medicine, etc.
Collaboration with other departments: design, marketing, monetization, etc.
Content quality control (final result review) and participation in creation if needed
Content documentation updates (processes, guidelines etc)
Your key goals will be
Feature metrics: retention, conversion, content rating (with focus on metrics impacted by content only)
Tasks completion in estimated deadlines
High-quality up-to-date scientifically-proved content based on user needs, trends
Your professional qualities
Latest experience with content management in the app (ex.: FLO)
Experience of work with different content formats
Amplitude user (can be basic level)
Strong experience in market, user behavior and content results analysis using relevant tools
Strong experience in content strategies, content plan forming
Experience in conducting a/b tests (from hypothesis formation to results analysis)
Aesthetics and trendiness in terms of content
Will be a plus
Working in medicine / health & fitness / health care content-oriented apps: ex: Noom, Peloton
Preliminary launch of content production from scratch
Personal interest in yoga, weight-loss, nutrition, sports, psychology
Personal competencies:
Data and business-oriented
High level of autonomy
Team player
Friendly and sincere in communication
Open to feedbacks
Multitasker with skill to prioritize and focus on important things
Adaptive to changes
Skill of tasks delegation
Proactivity, eagerness