Associate, Paid Media

Job Description

About the Role

Associate, Paid Media

Dallas, Texas, United States

Do you enjoy strategizing, executing and optimizing paid media for brands to drive business results? Do you nerd out about the connection points across performance marketing channels in a constantly-changing digital environment? Then keep reading.

Game-changing PR agency Golin, one of the world’s largest strategic communications firms, is looking for a Paid Media Associate – Social / Digital to join our Dallas-based digital team.

What You’ll Do:

Run paid social campaigns that align with client KPIs and goals

Build campaigns, execute QA checks and complete ongoing optimizations

Track and monitor campaign spend and performance against KPIs for campaigns

Support the development and execution of media plans that track with client goals

Collaborate with paid media and client team members to replicate best practices and key learnings across client work

Produce performance reports to provide actionable insights and analysis in coordination with the analytics team

Develop creative assets and copy for test and learn deployments

Build strong relationships with client services and client teams

Develop and maintain relationships with paid social partners

Help champion and share paid media best practices with internal and external teams

What you have:

One year or more of digital marketing or advertising experience

Degree in marketing, advertising, PR/communications or related practical experience

Knowledge of paid social media buying and planning tools (e.g. Meta Ads Manager, Google AdWords, Twitter Ads Manager, TikTok Ads Manager, and more)

The ability to evaluate campaign performance, spot optimization opportunities and make real-time changes

Ability to use Microsoft Excel to analyze data

Interest in the performance marketing landscape and trends

Excellent verbal, written, presentation and problem-solving skills

A thirst for knowledge and a passion for enhancing your skill set

Winning Attributes:

Self-motivator with the ability to work autonomously

Strong attention to detail

Comfort with prioritization and working across multiple projects simultaneously

Always driving for new ideas

Entrepreneurial attitude

Experience working with global brands

Passion for B2B and Consumer technology

About Golin

Recently named 2024 PRWeek’s Agency of the Year, we tend to Go All In, in everything we do. We’re especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Salary range: $40,000- $55,000

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Please note: This role is located in Dallas, and we are not open to considering qualified remote candidates in other locations at this time.

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Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

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