Advertising Associate, Programmatic
Job Description
About the Role
Advertising Associate, Programmatic
Remote, United States
Location: Remote USA – This role can be performed anywhere from the United States, with working hours following a Pacific Time (PT) schedule.
The Role
GoPro’s performance marketing team is seeking a seasoned digital marketer with expertise across Programmatic platforms, to manage campaign structure, execution, and optimization as part of a new in-house advertising team.
This exciting new role is an opportunity to build subject matter expertise for Programmatic channels and strategy within GoPro and execute on full-funnel campaigns globally. Ideally, this candidate has prior experience working in-house or at an agency, building campaigns in various platforms such as DV360, TheTradeDesk, Amazon, and Viant, with additional Programmatic platforms a bonus.
What You Will Do
Assist with campaign strategy, campaign planning, and partner RFP to ensure plans line up with campaign initiatives and company goals
Evaluate audience targeting and make segmentation recommendations based on targeting availability and campaign objectives
Develop campaign structure for Programmatic buys and build the campaigns within the platforms
Create and manage campaign IOs and inventory reservations, along with POs and invoice reconciliation
Review, analyze, and evaluate campaign performance and make strategic optimizations on a daily basis based on this performance
Assist with budget management, tracking, and reporting on pacing throughout the campaign
Assist with post-campaign reporting in conjunction with the analytics team
Collaborate with performance marketing peers and in-house creative teams to achieve common goals across the entire media mix
Skills We’re Excited About
Minimum 2 years experience creating and executing on full-funnel Programmatic media campaigns to achieve brand and ecommerce goals
Experience executing campaigns within relevant platforms and partners: DV360, TTD, Amazon, Viant
Open-minded team player with experience working directly with creative and other marketing teams
Analytical by nature, strives on understanding data to inform strategic decision-making
Curious and eager to self-learn and share knowledge about digital imaging space, emerging technologies and ad tech evolutions.
Adaptable, Capable of managing/supporting multiple projects and priorities at the same time within a rapidly changing environment
Self-motivated and proactive
Sense of humor and passion for sports, outdoors and/or travel
BA: Marketing, Advertising, Communications, or related field
Why Work With Us?
Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.
Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.
Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.
GoPro Highlights
Get your very own GoPro camera + gear
Medical, dental, and vision insurance â premiums are 100% paid for employees, 90% paid for dependents
Life insurance and disability benefits
Generous time off policy
12 weeks paid parental leave for new parents
Pre-tax and Roth 401(k) options
Discounted employee stock purchase plan (ESPP)
LiveHealthy monthly wellness reimbursement
Innovative remote-friendly wellness classes and events
Flexible work arrangements
Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more
Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)
We strive for the day that no group can be described as underrepresented at GoPro â whether as part of our brand or in our workforce. We are committed to providing a more inclusive, representative, equal, just, and happy world. GoPro is proud to be an Equal Opportunity Employer.
The pay range for this role is between $ 55,675 – $ 75,500. Actual pay within the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range.
