Senior Marketing Manager
Job Description
About the Role
Title: Senior Marketing Manager
Location: Overland Park United States
Job Description:
Together, we own our company, our future, and our shared success.
As an employee-owned company, our people are Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity’s biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.
Company : Black & Veatch Corporation
Req Id : 106486
Opportunity Type : Staff
Relocation eligible : No
Full time/Part time : Full-Time
Project Only Hire : No
Visa Sponsorship Available: No
Why Black and Veatch
Recognized by Glassdoor as a 2023 Top 100 place to work, Black & Veatch allows you to lend your talent and perspective to humanity’s biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1. Our hybrid environment allows you to balance your work and personal life.
At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use. #LI-KG1
The Opportunity
The Senior Marketing Manager will have the opportunity to support technology, commercial, and industrial client segments, focusing on demand generation and account-based marketing. This role involves marketing strategy and planning through content creation and supporting the opportunity lifecycle, including top-funnel demand generation for new markets and 1:1 opportunity support.
The Team
Black & Veatch’s Enterprise Evolution consists of critical functions focused on identifying market opportunities and bringing together our client facing and growth efforts. Functions include Enterprise Marketing & Communications, Enterprise Sales, Enterprise Strategy, Innovation, Mergers and Acquisitions and Sustainability.
Key Responsibilities
Ensures delivery of Enterprise Marketing across assigned client segments – both new and existing – to position the BV brand and sell our full portfolio of solutions, contributing to top and bottom-line growth by filling the sales funnel with qualified leads
Serves as the primary Marketing partner for assigned segments
Implement and manage enterpriseรขยยฏmarketingรขยยฏstrategy at the segment and sub-segment level
Convertรขยยฏclientรขยยฏfacing segmentรขยยฏstrategies and plans intoรขยยฏmarketingรขยยฏplans toรขยยฏreach existing & new clients and new markets
Develop and apply value propositions forรขยยฏClientรขยยฏtypes for selling a full portfolio of Solutionsรขยยฏacross existing and new clients
Design, build, and project manage planned and ad-hocรขยยฏmarketingรขยยฏcampaigns for portfolio offerings drawingรขยยฏon the SolutionsรขยยฏMarketingรขยยฏresources
Identify, evaluate, plan, and fulfill event, sponsorship,รขยยฏand advertising opportunities in coordination withรขยยฏexternal affairs
Ensure brand management during tactical execution of all client facing marketing efforts
Plan, schedule, manage and promote content throughรขยยฏsocial media channels aligned with external affairs/social media
Plan, manage, and develop thought leadership contentรขยยฏfor key campaign initiatives
Plan and actively manage budgets for events,รขยยฏassociations, advertising, and creative production thatรขยยฏsupportรขยยฏclientรขยยฏand market goals
Plan, manage, analyze, and qualifyรขยยฏleadรขยยฏgenerationรขยยฏresults in conjunction with Demand Gen team.
Support development of Account Management Plans specific to theรขยยฏclientรขยยฏtype
Management Responsibilities
Individual Contributor
Preferred Qualifications
Advanced knowledge of marketing principles and practices
Experience in demand generation and account-based marketing
Ability to solve problems, manage marketing campaigns, develop strategies, and execute and measure the full lifecycle
Minimal supervision required, with a strong understanding of the strategy and vision of the assigned work group
Familiarity withรขยยฏtechnology, commercial and manufacturing sectors – data centers and grid power a plus
Experience with integratedรขยยฏmarketingรขยยฏapproach to define and differentiate offerings to existing and new clients
Bachelor’s degree, with 10+ years of corporate and/or agency Marketing experience
Experience leading a diverse team for a global organization
Demonstrated ability to develop innovative and creativeรขยยฏmarketingรขยยฏcampaigns
Understanding of an integratedรขยยฏmarketingรขยยฏmix to support digital and traditionalรขยยฏmarketingรขยยฏefforts
Minimum Qualifications
Bachelor’s degree in related field preferred, or equivalent experience
8+ years progressive experience, including 4+ years supervisory
All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.
Work Environment/Physical Demands
Hybrid work schedule: 3 days in office and 2 days remote
Salary Plan
MAC: Marketing & Communications
Job Grade
007
Black & Veatch endeavors to make www.bv.com/careers accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process because of a disability, please contact the Employee Relations Department at +1-913-359-1622 or via our accommodations request form. This contact information is for disability accommodation requests only; you may not use this contact information to inquire about the status of applications. General inquiries about the status of applications will not be returned.
Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy.
Our comprehensive benefits portfolio is a key component of this commitment and offers an array of health care benefits including but not limited to medical, dental and vision insurances along with disability and a robust wellness program.
To support a healthy work-life balance, we offer flexible work schedules, paid vacation and holiday time, sick time, and dependent sick time.
A variety of additional benefits are available to our professionals, including a company-matched 401k plan, adoption reimbursement, tuition reimbursement, vendor discounts, an employment referral program, AD&D insurance, pre-taxed accounts, voluntary legal plan and the B&V Credit Union. Professionals may also be eligible for a performance-based bonus program.
We are proud to be a 100 percent ESOP-owned company. As employee-owners, our professionals are empowered to drive not only their personal growth, but the company’s long-term achievements – and they share in the financial rewards of the success through stock ownership.
By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients.
Black & Veatch Holding Company, its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) affirmative action laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law.
For our EEO Policy Statement, please click here. If you’d like more information on your EEO rights under the law, please click here and here.
Notice to External Search Firms: Black & Veatch does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. Black & Veatch Talent Acquisition engages with search firms directly for hiring needs.
