Senior Manager, Web Strategy

Job Description

About the Role

Senior Manager, Web Strategy

United States

Marketing /Full-Time /Remote

Who we are

Attentive is seeking a forward looking Senior Manager of Web Strategy to lead the strategy and performance of our website. This position will report to the Vice President of the Revenue Marketing team. We are looking for a candidate with strong strategy and leadership skills to collaborate effectively with cross-functional teams across Marketing including Growth, Performance, Product, Content, Comms, and Design. A successful candidate will have a demonstrated ability to prioritize objectives and drive the strategic direction and execution of website enhancements, user experience improvements, conversion optimization, personalized messaging, and content organization.

Why Attentive needs you

Lead Web Strategy Development: Establish a forward-looking roadmap for the website that aligns with business goals and drives revenue growth

Optimize Digital Experiences: Ensure the website delivers an impactful digital experience for prospects and customers by leveraging testing, optimization, and proactive data-driven decisions

Drive Demand: Strategically optimize the website to increase demand and inbound demo requests through a comprehensive test-and-learn roadmap

Enhance Product & Solution Messaging: Collaborate with Product Marketing to regularly update product and solution messaging

Deliver Personalized Experiences: Work with Growth Marketing and Content teams to ensure website content is personalized, targeting visitors through web personalization based on their stage in the buyer’s journey

Implement Rigorous Optimization Processes: Develop processes for website and landing page optimization, ensuring strategies are robust and systematic

Analyze and Measure Performance: Consistently analyze website performance, establish measurable objectives for web experiences, and optimize user behavior to deliver goals

Coordinate Cross-Functional Updates: Develop a process for planning and partnering with cross-functional stakeholders on updates, changes, and new releases to attentive.com, ensuring deadlines are strategically set and met

About you

Experience: 5-7 years of experience managing B2B-focused websites with a strong emphasis on strategic planning and leadership

Expertise in Conversion Optimization Tools: Proficiency with tools such as Mutiny or Optimizely for strategic conversion rate optimization

Strong Team Leadership: Demonstrated ability to lead cross-functional teams with a action-oriented approach

Strong Communication Skills: Excellent verbal and written communication skills, proficient in writing and editing strategic copy

Proactive Mindset: A self-starter with the ability to own and strategically manage multiple projects and campaigns from inception to completion

Data-Driven: Strong analytical skills with the ability to make data-driven decisions

Highly Organized and Detail-Oriented: Exceptional organizational skills with the ability to manage projects and communicate strategic plans effectively

Collaborative: Ability to work strategically and efficiently with multiple stakeholders, coordinating efforts across various teams

You’ll get competitive perks and benefits from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

– The standard base salary range for this position is $136,000 to $150,000 annually.

– This position is eligible for equity in the form of RSUs.