Paid Social Analyst

Job Description

About the Role

Job Description: Paid Social Analyst

Brand: Bath & Body Works

Location: Reynoldsburg, OH, US

Location Type: Hybrid

Job ID: 04DHK

Job Area: Marketing

Employment type: Full-time

Description

At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.

Summary

This Analyst role supporting Paid Social, is responsible for driving the execution, measurement and accuracy of paid social marketing campaigns and content. Key focus areas are enhancing the Omni return on investment, increasing traffic and growing customership.

Responsibilities

Day-to-day execution and management of the channel, running close management and analysis of channel performance including impact on revenue, customership and creative

Develop content plans that align with business priorities while balancing developing event/promo plans & test agenda that ladder back to business and financial objectives

Work closely with Senior Analyst to manage and optimize Paid Social campaigns across Meta, TikTok, and emerging platforms

Support budget projections and channel forecasting by applying current strategies and leveraging insights from historical findings

Maintain vendor relationships for daily execution, testing and targeting within paid social channels

Be the creative liaison for all paid social priorities ensuring flawless channel execution

Stay close to industry/retail trends in partnership with vendors to deliver best in class examples of what’s new/different and propose optimizations to drive channel forward

Collaborate effectively with cross-functional teams including brand, finance, analytics, organic/influencer teams, read and react to drive the business

Use paid social to increase sales and drive the customer mix for the brand

Other duties as assigned

Qualifications

Qualifications & Experience

1-3 years of experience in Marketing, Advertising or related field

Retail experience highly desirable

Ability to foster relationships with internal & external teams

Innovative mentality with intellectual curiosity

Proficient in Excel and PowerPoint with ability to clearly explain business outcomes to leaders

Strong analytical skills, being able to derive insights and story from large data sets

Understanding how media mix models work preferred

Education

Bachelor’s Degree in Marketing or related field

Core Competencies

Lead with Curiosity & Humility

Build High Performing Teams for Today & Tomorrow

Influence & Inspire with Vision & Purpose

Observe, Engage & Connect

Strive to Achieve Operational Excellence

Deliver Business Results

Benefits

We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities. Benefits offered to our eligible associates include a no cost mental health and well-being program, health coverage with a variety of plans to choose from, flexible and affordable saving programs, paid time off and a merchandise discount. Visit bbwbenefits.com for details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links:Los Angeles Fair Chance In Hiring Ordinance (https://bca.lacity.org/Uploads/fciho/Ban%20the%20Box%20Poster%20-%20Private%20Employers%2C%20as%20of%208.23.18.pdf) ,Philadelphia Fair Chance Law (https://www.phila.gov/media/20210423160847/Fair-Chance-Hiring-law-poster.pdf) ,San Francisco Fair Chance Ordinance (https://sfgov.org/olse/sites/default/files/FileCenter/Documents/11600-Art%20%2049%20Official%20Notice%20Final%20091114.pdf) .

We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

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