Director, Digital and Web Strategy

Job Description

About the Role

Title: Director, Digital and Web Strategy

Location: San Francisco, CA

The Director of Digital & Web Strategy will lead the charge in developing and executing innovative digital strategies to increase website traffic, enhance user engagement, and maximize conversion rates. This role is critical in shaping the digital presence of our brand, ensuring our web experiences are engaging, intuitive, and drive results. The ideal candidate is a creative thinker with a deep understanding of digital marketing, analytics, and user experience, and is passionate about leveraging data-driven insights to fuel growth. We have an increased emphasis on using PLG and e-commerce practices to drive revenue.

What You’ll Do

Develop and Execute Digital Strategy: Lead the creation and implementation of a comprehensive digital strategy focused on our ICP and key personas to increase website traffic and improve user engagement across all digital touchpoints

Optimize Web Experience: Oversee the design and optimization of the company website and digital platforms, ensuring a seamless, user-friendly experience that drives conversions and customer satisfaction

Data-Driven Decision Making: Utilize analytics tools and performance data to continually assess the effectiveness of digital strategies, identifying opportunities for improvement and optimization. Set KPIs, track progress, and report on performance, providing actionable insights and recommendations for future improvements

Conversion Rate Optimization (CRO): Develop and implement strategies to maximize conversion rates, leveraging A/B testing, personalization, user journey mapping, and other optimization techniques

SEO and Content Strategy: Collaborate with the SEO team and content creators to enhance organic search performance and ensure that web content is aligned with digital marketing goals

Cross-Functional Collaboration: Work closely with field and growth marketing and all functions in marketing, product, and sales teams to align digital strategies with overall business objectives and ensure a cohesive brand experience

Innovation and Trends: Stay current on digital marketing trends, emerging technologies, and best practices to continuously innovate and improve the digital strategy

What We’re Looking For

Bachelor’s degree in Marketing, Business, Digital Media, Creative Design or a related field

10+ years of experience in digital marketing, web strategy, and user experience, with a proven track record of increasing website traffic and conversion rates

Strong understanding of digital marketing channels, including SEO, SEM, content marketing, social media, email nurture, and paid advertising

Expertise in web analytics tools (e.g., Google Analytics, Adobe Analytics) and conversion rate optimization techniques

Demonstrated ability to develop and execute innovative digital strategies that drive growth and meet business objectives

Experience with A/B testing, user journey mapping, and other user experience optimization methods

Excellent analytical skills, with the ability to translate data into actionable insights

Strong leadership and team management skills, with experience in building and leading high-performing teams

Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization

Highly creative, innovative, and results-oriented mindset

Experience working with SaaS companies who target developers and technical audience is a big plus

Work Hours

This position will require you to be available during core business hours working on West Coast time zone, with flexibility to meet with Global colleagues across Central, East Coast, as well as Europe and Asia Pacific.

Work Location & Travel Requirements

This position is open to the following office location:

San Francisco, CA – this role will be hybrid working out of the SF office 2-3 days/week

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home. The Marketing team works from the SF office two or more days per week, usually on Tue, Wed, or Thurs.

This position may require occasional travel as required by your role or requested by your manager.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Salary

The estimated salary range for this position is $181,220 to $ 226,520.

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.

Benefits

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?

We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2024, we offer 10 paid local holidays, 11 paid company wellness days.