Digital PR Specialist

Job Description

About the Role

Title: Digital PR Specialist

Location: Remote Remote GB

Job Description:

Kinetic Investments is a start-up accelerator company that provides entrepreneurs with the capital and support required to transform their vision into a success. We work closely with start-ups to accelerate their growth; design, development, marketing, administration and business strategy.

Insuranceopedia

One of our exciting and growing ventures, Insuranceopedia, is seeking a skilled Digital PR Specialist to join their dynamic team and enhance their visibility and brand authority.

Insuranceopedia is a leading online insurance marketplace that empowers consumers across the U.S. to make informed decisions about their insurance needs. Our platform offers a wealth of resources and tools to simplify the insurance buying process.

About The Role

As a Digital PR Specialist at Insuranceopedia, you will report directly to the CEO and be responsible for creating and executing Digital PR campaigns that generate media coverage and high-quality backlinks.

Your role will focus on crafting compelling, data-driven stories and creating expert commentary in the insurance niche. You will develop outreach strategies that secure placements in major publications, which drives SEO performance & brand visibility.

Key Responsibilities

Campaign Creation & Strategy: Develop and execute creative Digital PR campaigns that present Insuranceopedia as authorities in the insurance industry. This includes crafting data-driven stories, studies, expert commentary & surveys that appeal to journalists and major media outlets.

Media Outreach: Build and maintain relationships with journalists, editors, and influencers in the insurance and finance sectors. Proactively pitch stories and secure media placements in top-tier publications.

Content Development: Collaborate with internal freelancers to produce high-quality, data-driven content that supports our Digital PR campaigns. Ensure content aligns with SEO goals and is optimised for search engines.

Trend Monitoring: Stay informed about trending topics and breaking news in the insurance industry. Quickly develop and distribute expert commentary and insights that position Insuranceopedia as a go-to resource for journalists.

SEO & Link Building: Work closely with the SEO Specialist to ensure that Digital PR efforts support link-building strategies and overall SEO goals. Monitor the impact of media placements on organic search rankings and traffic.

Data Analysis & Reporting: Analyse the success of campaigns using relevant metrics, such as media mentions, backlinks, and referral traffic. Provide regular reports and insights to the CEO, highlighting successes and areas for improvement.

Continuous Improvement: Continuously seek out new opportunities and strategies to enhance our Digital PR efforts. Stay updated on industry trends, media landscapes, and best practices in digital PR and content marketing.

Requirements

Experience: Minimum of 3 years of experience in digital PR, content marketing, or a related field, with a proven track record of securing media placements and building successful campaigns.

Industry Knowledge: Experience in the insurance or financial services industry is preferred.

SEO Knowledge: Strong understanding of SEO principles, particularly how digital PR contributes to link building and organic search performance.

Media Relations: Established relationships with media outlets, journalists, and influencers in relevant industries is desired. Demonstrated ability to pitch and secure coverage in major publications.

Content Creation: Strong writing and storytelling skills, with the ability to create compelling narratives from data and industry insights.

Analytical Skills: Ability to analyse campaign performance metrics and use data to refine and improve PR strategies.

Communication Skills: Excellent verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams and external partners.

Attention to Detail: High level of attention to detail, ensuring that all communications are accurate, polished, and aligned with brand messaging.

Creativity & Initiative: A creative thinker who can develop innovative PR strategies and proactively seek out new opportunities for media exposure.

Benefits

Remote working policy – Work from the office, at home, or a combination of both

Access to Uncommon – Our vibrant coworking space in central London, offering regular members events like weekly tea times, monthly drinks, and lunchtime yoga classes!

25 days holiday (plus bank & public holidays) plus an additional day for every year worked

Company pension scheme

Working from home budgets