Digital Content Analyst
Job Description
About the Role
Title: Digital Content Analyst
Location: Denver United States
Job Description:
The audio industry is on fire â from podcasting and streaming to smart speakers and live radio â and it’s never been a more exciting time to join and grow with one of the country’s largest and most sophisticated multi-platform audio companies!
CUMULUS MEDIA (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month â wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 401 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees.
CUMULUS MEDIA (Atlanta) has an immediate, fully remote opening for a Digital Content Analyst. The Digital Content Analyst position offers the opportunity to work in a challenging and engaging environment with visibility among the executive Content and Digital leadership roles and teams. This position will lead analysis creation and ongoing work for next-gen metrics, across a multi-platform company. The role will collaborate with the Content (Programming) and Digital teams to achieve the financial and operational objectives providing relevant analysis and insights. You will be involved in supporting both corporate and local market strategic initiatives, enjoying ample opportunities to own independent work streams and play an integral part in guiding the future performance and growth of the business.
Key Responsibilities:
Work closely with leadership to develop insights and actionable intelligence to better drive operational and financial performance.
Apply critical thought and analytical rigor to business problems and development of proposed solutions.
Support preparation of data and supporting analytics for content performance
Create and operationalize key business metrics.
Assist business leaders in the development and tracking of critical key performance indicators.
Support business owners with ad hoc analysis to drive content strategies, operational improvements, and organizational focus.
Participate in regular reviews of results & produce insights and commentary.
Prepare summaries and presentations
Qualifications:
BS / BA degree required; advanced degrees or designations is a plus.
1-3+ years of experience in related planning and analysis
Experience and aptitude in analysis for audiences with a focus in digital audiences and their intersection with traditional media/audience platforms
Previous exposure to traditional media and digital advertising analysis preferred
Excellent advanced organizational and pattern recognition skills and superb attention to detail
Intellectual curiosity supported by high standards of excellence and pride in work.
Ability to work independently and meet deadlines.
Ability to analyze and visualize large quantities of data and identify critical trends.
Advanced quantitative analysis, modeling, and Excel skills
Proven and demonstrable ability to multi-task and thrive in a fast-paced, high-energy environment.
Excellent written and oral communication skills
Honesty, integrity, maturity, confidentiality, and the ability to exercise discretion in this position are critical.
What we offer:
An expected salary range of $56,000-$75,000/year
Professional growth and career path
Focused, responsible and collaborative work environment with the ability to ask, âwhat ifâ and try innovative solutions
Medical, Dental & Vision Insurance coverage
401K with company match
Paid Vacation, Sick & Holiday time off
Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
