Customer Relationship Management Manager (Campaigns and Trading)

Job Description

About the Role

Title: CRM Manager (Campaigns and Trading)

Location: London, GB

Department: Marketing

Job Description:

The CRM Manager is responsible for planning and the delivery of the CRM comms strategy for our Campaigns & Trading programme which include weekly trade Emails as well as behaviour triggers such as Abandon Basket, Browse etc

You’ll be focused on cross-selling and upselling to our existing in-life customer base across Currys, B2B and CPW, utilising all communications channels. (Email, SMS and DM).

We are passionate about technology, and as the eyes and ears of the customer our role is to champion customer insight across the business to deliver a customer centric plan/programme that drives improved sales. As such you will work closely with Customer Data, Analytics & Insight teams as well as Agencies, Commercial Categories & Services teams.

This is a great opportunity for someone wanting to advance their career in CRM and fast paced retail. The right candidate will have CRM experience across data, targeting, and execution with proven results in delivering objectives and driving sales.

Role overview:

As part of this role, you’ll be responsible for:

The planning, delivery and commercial performance within our core trading campaigns and triggers.

Campaigns planning to the laydown schedule and production of campaign content, creative elements, and delivery.

Implementing and reporting on key commercial campaigns

Working closely with the Commercial teams, promotional and marketing planning teams to deliver coordinated integrated campaigns with CRM best practice at the core of the plans.

Acting as the CRM subject matter expert to the wider business on CRM and data-driven marketing, embedding best practice across Currys. Helps others to upskill in CRM.

Managing one direct report (CRM Executive) with workload planning and campaign delivery, as well as external agency partners to implement and report on campaigns

Weekly results/insights and learnings against wow and YOY highlighting deviation, explanation and ways to course correct to drive incremental results.

Working collaboratively with content teams to create a CRM campaign content both internally and external agencies.

Reports into the Senior CRM Manager, the CRM Manager is accountable for

You will need:

To be commercially focused & data driven, whilst still putting the customer at the heart of every marketing decision.

CRM experience working on a high-profile multi-channel consumer brand with exposure across the lifecycle (acquire, keep and retain) with a sizeable customer database.

Managerial experience

Retail experience is essential.

You will evaluate creative objectively, always championing the customer’s best interests

Excellent interpersonal skills, a can-do attitude and a team player

We know our people are the secret to our success. That’s why we’re always looking for ways to reward great work. You’ll find a host of benefits designed to work for you, including:

Private medical insurance

Competitive pension scheme

Access to discretionary company bonus scheme

Life Assurance

Hybrid working

Why join us:

Join our team and we’ll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

Every voice has a space at our table and we’re committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we’ll do our best to help.