Blog Manager
Job Description
About the Role
Blog Manager
London, UK /Remote, US”> Remote, US / Toronto, CA
Brand, Marketing & Communications â Customer – Content /
Permanent /
Hybrid
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
How you’ll make an impact
Working with internal stakeholders, develop the strategy, editorial and governance plan for the Xero blog. The strategy will help ensure that the blog is used to support global business priorities across the customer lifecycle.
You’ll have the opportunity to work closely with key internal stakeholders on building the vision and operating model for the blog to help elevate the prominence for content dissemination. We have the chance to make the blog a destination for our stakeholders to receive information.
You will build and manage the editorial calendar and have oversight and editorial authority for all blog content. In addition, you’ll manage the platform and ensure that we are using best in class technology to manage content effectively at scale.
What you’ll do
Drive a compelling global blog strategy that supports improved engagement among potential and existing Xero customers
As the blog editor, you’ll bring a strong understanding of narrative structure in different formats of content, including business news, case studies and operational updates
Design a governance framework that is clear and well communicated across the business
Create scalable procedures, measurement practices and templates
Build and maintain an editorial calendar that is consistent with business priorities
Be highly collaborative in developing the strategy and operating plan to maximize the value and impact of the blog
Work with and influence stakeholders, encouraging alignment and collaboration
Help to manage change across the business as the strategy and processes evolve
Actively monitor trends and advise teams on how to elevate content on the blog
Success looks like
Xero has a clear, compelling and âglobal firstâ blog strategy and operating model in place
Blog governance is well defined and widely understood across Xero
ROI is well defined and shows improvement with correlation to strategy implementation
Teams adopt and use strategy for improved stakeholder outcomes
The blog has a clear vision and purpose that is consistently implemented
What you’ll bring with you
Blog and/or content strategy development and implementation
Strong writing and editorial skills
Influencing and communicating global style guides with regional nuances
Defining and communicating tone and voice for a blog platform
Project, agency and change management
A demonstrable record of success and excellent communication skills
Leveraging data to form compelling strategic recommendations
Implementing best in class processes to operationalize teams and streamline workflows
Instilling confidence in stakeholders with data and effective measurement practices
Setting up measurement practices for content channels
Working with global cross functional teams
Strong writing and editorial abilities
Strategic thinker with a keen ability to execute
Change and project management
Platform and agency management
Deep understanding of SEO and its potential
Self-starter who is comfortable with building and scaling processes
Propensity for action and delivery
Excellent stakeholder management and cross functional collaboration
Integrated marketing, communications and content experience
Understanding of SEO and communications
Data driven decision making
Critical and innovative thinking
Curiosity and an interest in channel trends and world class practices
Ability to influence at all levels of an organisation
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, private medical insurance, gym passes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience . If you are excited about this role, but your past experience doesn’t align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.
