Account Based Marketing Manager
Job Description
About the Role
Account Based Marketing Manager
USA – Remote
Full time
Connect with Quadient
At Quadient, we support businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes. Our success in delivering innovation and business growth is inspired by the connections our diverse teams create every day, with our clients and each other. It’s these connections that make Quadient such an exceptional place to grow your career, develop your skills and make a real impact â help our future-focused business lead the way in powering secure and sustainable business connections through digital and physical channels .
People-powered
Quadient helps people connect with what matters, thanks to solutions that enable our customers to create meaningful and personalized interactions. Want to commit your talent to an organization that truly values your contribution? Looking for a place where you can be a game changer, innovate, and unleash your true potential? We call it: The Power Of You.
Your role in our future:
The ABM Marketing Manager is a key contributor to the demand generation team. This individual is instrumental in crafting and executing the Global Account Based Marketing (ABM) strategy to support overarching business objectives. The role is a blend of strategic oversight and hands-on implementation to bolster the Enterprise sales pipeline, elevate brand presence, and engage with our customer base and prospects through effective and locally tailored ABM initiatives.
Strategic Planning: Develop and implement comprehensive ABM Global marketing plans that align with the company’s sales objectives and marketing strategy. This includes identifying target accounts, setting goals, and defining key performance indicators.
Account-Based Marketing Initiatives: Develop, lead and execute targeted Account-Based Marketing (ABM) strategies to engage key accounts and drive deeper penetration into strategic customer segments. This involves collaborating closely with the regional ABM Manager and regional sales team to identify high-value accounts and create personalized marketing campaigns tailored to the specific needs and pain points of these accounts. Oversee the creation of customized content and personalized outreach efforts. Utilize data-driven insights to continuously refine ABM tactics, ensuring alignment with Regional Marketing ABM Manager on overall sales goals and maximizing ROI on ABM activities.
ABM Campaign Management: Lead the creation and execution of ABM marketing campaigns, including but not limited to ABM strategy, developing content, mapping accounts to key messaging, acquire leads in ABM Accounts and manage ABM reporting. Ensure that these initiatives are timely, within budget, and effectively meet their objectives.
Regional Alignment: Collaborate closely with the Regional AMB Demand Gen team who will align with the regional sales team to understand their needs and ensure our ABM activities are supporting the sales pipeline and revenue goals. Provide the sales team with the necessary tools and materials for effective ABM campaigns.
Team Leadership: Lead the Global AMB team through the development of the ABM strategy and plan. Set clear goals and expectations, provide ongoing mentorship, and foster a collaborative and high-performing environment.
Cross-functional Collaboration: Collaborate with other departments, including product management, marketing communications, and customer success, to ensure a cohesive brand message and customer experience.
Metrics and Reporting: Track and analyze the effectiveness of ABM marketing programs. Provide regular reports on ABM campaign performance, insights, and recommendations for improvement.
Budget Management: Manage the Global AMB budget judiciously, optimizing resource allocation for maximum impact and return on investment (ROI).
Your profile:
Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is preferred.
At least 7 years of B2B marketing experience, with a proven record in Account-Based marketing management and strategy.
Strong command of marketing principles and tactics, and the ability to apply this expertise to develop successful marketing campaigns.
Superior communication skills, both written and verbal, with an emphasis on detail and storytelling.
Proficiency with marketing automation tools, CRM systems, ABM platforms and analytics platforms.
In-depth knowledge of the Enterprise B2B SaaS industry, including trends, the competitive landscape, and customer behavior.
Strong analytical and problem-solving aptitudes, with a commitment to data-driven decision-making.
A track record of successful cross-functional collaboration and stakeholder relationship management.
**This role is budgeted for $80k**
This position has a salary range of:
$75,500.00 – $113,300.00
Quadient, Inc. has standard ranges for all U.S. – based roles, based on function, level, and scope, which are benchmarked against companies of similar size and growth-stage. To provide greater transparency to candidates, we share these targets on all job postings. Final salary offers are determined by multiple factors, which may include (but are not limited to) geographic location and candidate experience and expertise. As such, they may vary from the ranges listed.
Rewards & Benefits
Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle.
Endless Learning: Access global opportunities for growth through our 24/7 online learning platform.
Inclusive Community: Join diverse communities and engage in our Philanthropy program.
Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme.
Caring for Wellbeing: Access our complimentary employee assistance program for mental health support.
