Brand Manager – Luxury Beauty
Job Description
About the Role
Title: Brand Manager (Luxury Beauty)
Location: Kuala Lumpur, 10, MY, 47810
Department: Marketing
Job Description:
RESPONSIBILITIES
We’re looking for a Brand Manager to join the Malaysia Luxury team. This role will be responsible not only for the commercial success of the business unit under his/her care, but also the acceleration of Coty’s ambitions through impactful marketing strategy and impeccable execution.
Your main focus:
Brand Marketing, ATL, PR
Develop short to long-term brand and launch plans in conjunction with Key Accounts and Retail Operations, aimed at driving sell-out, sales productivity, brand/product rankings and market share
Make strategic decisions around big bets and key priorities, with a view to do âfewer, but bigger and betterâ, showcasing Malaysia as the market with best-in-class practices/executions/successes
Partner Media and PR agencies to develop cohesive Media and PR strategies to build brand desirability and exclusive tribes, to support brand development and major launches
Track and improve Marketing KPIs and ROIs
Trade Marketing, BTL
Discover, plan and execute short to long-term business opportunities for brand growth which includes new store or channel expansion.
Plan and execute BTL promotions across Free Standing Stores, Department Stores, Sephora, Perfumery and Ecommerce channels for omni-excellence
Develop exclusive offerings and promotions tailored to various customers/channels and end-consumers
Plan and execute animations and podiums in conjunction with Key Accounts, Visual Merchandising and Retail Operations
Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts
Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results, and/or mitigating risks
Together with the visual merchandising team, create and ensure consistent and impactful visual merchandising displays at brands’ point of sales
A&CP Budgeting, P&L Management
Plan, own and manage A&CP budget to ensure profitability
Co-own brand P&Ls, including actively managing sell-out to sell-in, gross-to-net and product contribution
Market Planning & Forecasting
Monitor closely/adjust the forecast for both new marketing initiatives and baseline categories/franchises, which includes sellable and non-sellable (GWPs, Testers) skus according to business needs
Work with stakeholders to realize commercial ambitions; to re-phase forecasts when required, and track performances of key pillars
Manage inventory and make plans as required for discontinuations and Excess & Obsolescence (E&O) reduction
Reporting & Others
Monthly and Quarterly reporting as per brand and APAC requirements, managing ad-hoc reporting requests when required
Providing valuable insights to local, regional and global teams on brand and competitor performance, using them to enhance our own brand performance and results
Pricing and promotional analysis
Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries â we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.
YOU ARE A COTY FIT
You like to make a difference. As an experienced Brand Manager, you will share your valuable experience with the team and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:
Minimally 7 years of 360° brand management experience in Luxury Fragrances within Malaysia domestic market, experience in Makeup and Skincare is a plus.
Significant relevant experience in Free Standing Stores, Department Store and Sephora channels, with a strong understanding of the retail drumbeat and landscape in Malaysia.
Experience in multi-brand portfolio management is preferred
A proven track record in brand-building and expansion; a strategic thinker who does not gloss over details
Excellent time management skills with the ability to prioritize effectively and work under pressure
Highly detailed with strong organizational and analytical skills; attuned with performance marketing
A team player, ability to develop effective working relationships both internally & externally and excel in a multi-cultural environment
Proactive, agile, with a strong business acumen
Highly proficient in Microsoft Excel and PowerPoint
OUR BENEFITS
As our Brand Manager, some of the benefits you will receive are:
Omni-Working: Hybrid flexible working model enabling employees to balance remote and office-based work
Product Allowance: Employees can order from a selection of Coty Products each year
Free goods: Employees would be able to enjoy occasional free products due to Company’s initiative
Gender-Neutral Paid Parental Leave: All Employees, regardless of gender, will have access to the same number of fully paid weeks of offered parental leave
ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc.,
