Digital Strategist, Sales and Marketing
Job Description
About the Role
Digital Strategist, Sales and Marketing
Montreal, QC
International Headquartersâ Sales, Marketing and Communications
Full-Time
Hybrid
Permanent position
We were born from an eclectic troupe. Come live the experience of being yourself every day to create the extraordinary.
OUR MISSION
At Cirque du Soleil Group, we cultivate the power of creativity and use the infinite potential within our group to deliver the best entertainment possible.
Cirque du Soleil Entertainment Group is the world leader in the creation, production and distribution of live entertainment, producing more than 9,000 shows each year. We leverage our unique experience to create live entertainment that defies gravity and exceeds expectations. Our productions captivate people beyond borders and touch the hearts and minds of our fans in more than 65 countries and 450 cities around the world.
By producing original content from the likes of Cirque du Soleil, The Illusionists and Blue Man Group, and by establishing creative partnerships with the most iconic brands, such as Disney, Universal or Nickelodeon, we empower the boldest, most innovative artists and the world’s most beloved brands to reinvent the future of live entertainment. Together, we break rules, defy conventions and create moments and we are proud of it!
YOUR MISSION
As the Digital Strategist, Sales and Marketing , you will be responsible for increasing the impact of digital marketing and generating revenue from digital activities across Cirque du Soleil Group, including the Touring Shows (DST) and Fixed Shows (DSF) divisions, Blue Man Group and MGM. Reporting directly to the President and COO, you will be responsible for driving growth by creating a more sophisticated and centralized digital ecosystem that will serve all business units. In this role, you will be responsible for leading the teams responsible for digital media, online digital experience, data and analytics for digital and online activities, while collaborating with cross-functional teams within the Brand, Sales and Marketing divisions. You will have approximately two direct reports and your team will be composed of approximately 25 employees.
The digital, sales and marketing strategist will have to:
– Be responsible for the conceptualization and implementation of all elements related to digital platforms (Google Analytics, CM 360, DV 360, SA 360).
– Create processes and structures for the integration of the digital strategy into the respective overall plan of the divisions
– Define key elements (e.g., data usage, reporting processes, platform optimization) for the effective deployment of the digital strategy and develop a plan or collaborate with internal stakeholders to achieve this;
– Generate innovative ideas on Cirque du Soleil’s current and future digital platforms, inspire teams to create digital marketing experiences that challenge conventions and move from a digital service approach to a revenue growth strategy;
– Influence collaboration with the DST Marketing team, increase efficiency by improving and building on the digital program or product design infrastructure, and contribute to the improvement of processes and practices to maximize ticket sales;
– Collaborate in digital channel decision-making to optimize sales generation across divisions, and lead and coach team members to foster a more innovative, results-driven culture.
The ideal candidate has the following:
– A minimum of 4 to 6 years of experience in a similar role: software technology innovation and software development methodologies;
– Proven track record of successfully building compelling digital marketing products and infrastructure, with a demonstrated ability to drive revenue in high-growth, fast-paced environments;
– Demonstrated ability to develop and deploy global digital transactional marketing approaches that have a strong impact on customers and increase market share;
– A keen sense of digital business: user-centric software development methodologies, web-based infrastructures and data analytics;
– Demonstrated ability to provide leadership by influencing others and leading change management efforts;
– An ability to build strong internal relationships for enhanced collaboration and engage others through strong interpersonal, communication and presentation skills;
– An entrepreneurial spirit and a sense of initiative, an ability to explore unknown lands successfully and a desire to achieve results;
– A bachelor’s degree in a related field or equivalent work experience.
To live in tune with the creation, production and distribution of our products, our employer proposition is unique.
HERE’S A PREVIEW
· An inclusive hybrid work mode based on team experience and schedule flexibility
· A culture focused on the development of fair practices and unifying events
· Professional growth focused on high-quality projects to propel your career
· A group insurance program and other benefits that we will be happy to present to you
· Personalized support tailored to your professional ambitions: training program, regular check-ins, inter-team contribution.
Cirque du Soleil Entertainment Group is committed to creating and maintaining an accessible and inclusive workplace. A proud ambassador for equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origin, religion, sex, gender, sexual orientation and any other characteristic. Neutral and inclusive writing is now preferred for all new job postings.
