Senior CRM and Lifecycle Manager
Job Description
About the Role
Senior CRM & Lifecycle Manager
Who you are:
You’ve got positive energy. You’re optimistic about the future and determined to get there.
You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
You appreciate direct communication. You’re both an active communicator and an eager listener – because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
You have a âcan doâ attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.
Coinbase is looking for a Senior CRM & Lifecycle Manager based in EMEA to join the Growth Marketing team. The Senior CRM & Lifecycle Manager will oversee a team, and will lead CRM strategy, operations, and execution for the EMEA and APAC regions. The work will center on campaign development and execution including ad-hoc blast campaigns, journeys, email strategy, localization, and best practices. The Growth Marketing team is passionate about growth, acquisition retention, and reactivation of Coinbase customers, working hand-in-hand with product & engineering teams to achieve our ambitious targets. You will help define CRM strategies and omni-channel campaigns in support of product initiatives, align internal partners, and advocate for execution in service of bringing Coinbase’s products to millions of customers around the world. The ideal candidate would also have experience in crypto or fintech CRM & lifecycle marketing.
What you’ll be doing (ie. job duties):
Strategy:
Define strategic roadmap and customer communication & automation strategy to achieve ambitious acquisition, engagement, retention, and reactivation goals
Execution:
Build, execute, and monitor ad-hoc campaigns and customer journeys across email and push
Ensure all comms are translated and deliver the best customer experience
Prioritize efforts across multiple countries and stakeholders
Innovation:
Focus on efficiency and automation in order to prevent manual or redundant effort in the various countries
Define an op and support model to support additional countries
Measurement:
Work with Strategy, Management, and Foundations team to ensure we develop a set of reporting metrics that we can share with a high degree of confidence given the lack of statistical power for International, and can be productionalized as we won’t have capacity to manually calculate metrics for each county
Regional Insights:
Provide weekly and monthly reporting at the regional and country level
In coordination with Data Science, publish quarterly insights on Audience growth, Revenue, and Campaign performance for each country and present them to the Country Directors/Managers
Help define OKRs for each country to ensure we are measuring progress and setting the proper goals
Legal:
Routinely engage with Legal and ensure all CRM efforts are approved as regulations vary country by country
Stay Informed on Industry Trends:
Stay up-to-date with industry trends, competitor activities, and emerging opportunities in CRM and Lifecycle Marketing
Sharing knowledge on industry trends, competitor activity, innovations and opportunities
Recommend and implement best practices to stay competitive in the market
What we look for in you (ie. job requirements):
Based in EMEA region (ideally UK / London)
6+ years of CRM experience including email, push and in app notifications, and SMS
Extensive experience building and executing complex CRM campaigns with multiple cross-functional stakeholders (e.g., Product Managers and Product Marketing Managers)
Experience with enterprise level CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, etc.)
Solid understanding of basic HTML for email, email best practices & industry standards
Comfortable setting up & executing experiments (A/B, MV) to track business impact, analyzing the data and extracting key insights
Exceptional written and verbal communication skills
Meticulous attention to detail and the ability to work towards tight deadlines
Strategic thinker that is able to synthesize and prioritize inputs from various perspectives to create an actionable plan
Skilled at working cross-functionally and cross-culturally, a self-starter and a quick learner
Willingly takes the initiative, consistently does more than is required and actively participates as part of a cross-functional team
Nice to haves:
Fluent in Italian, Spanish, or German
Basic or intermediate SQL skills for audience segmentation
Experience using real-time personalization platforms like Moveable Ink
Technical degree or extensive experience working in fast growth startups/tech companies
Familiarity with email testing tools such as Inbox Monster, Litmus, or Email on Acid
Experience marketing fintech or crypto products
Experience working with agencies
Pay Transparency Notice: The target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, and vision).
Pay Range:
£92,700â£103,000 GBP
Benefits at Coinbase
Private Medical Insurance
Dental insurance
Vision/ Eye Care Vouchers
Life Assurance Benefit
Disability/Income Protection
Workplace Pension Scheme
Travel Medical Policy – Global Traveler
Employee Stock Purchase Plan (ESPP)
Wellness Stipend
Mobile/Internet Reimbursement
Remote-First Stipend
Connections Stipend
Learning and Development Allowance
Employee Assistance Program
Fertility Benefits
Generous Time off/Leave Policy
