Director of Content, Media, and PR
Job Description
About the Role
Director of Content, Media, & PR
A fast-paced and mission-focused health science marketing agency seeks a full-time Director of Content, Media, & PR to lead integrated communications and content efforts directed at helping our clients achieve their strategic goals.
Us:SCORR Marketing is the preferred marketing partner for health science companies around the globe. With thriving teams based in Kearney and Omaha, NE, and remote members throughout the U.S. and around the world, we create brands and marketing solutions that matter.
Our work culture prioritizes diverse perspectives and individual initiatives alongside excellent communication and personal comradery. You can join our team in Nebraska or from your home office, wherever you may be. We’ve had a remote contingent since before it was âa thing,â so we’ve got you covered.
YOU: Are a visionary, passionate about shaping the direction, intention, and impact behind each client’s communications. As a meticulous architect of content plans, you’re always actively listening to develop a profound understanding of the client’s message. Whether transforming interviews with SMEs into compelling stories, recommending the most captivating content formats, or identifying PR opportunities and guiding them to the finish line, your strategy-driven approach and impeccable writing ensure results for your clients. You seamlessly collaborate with other SCORR departments to bring the content plan to life and effectively lead the PR & Media team, inspiring creativity and teamwork, all while bolstering the success of multiple clients.
Job Responsibilities
Drive and execute content strategies for SCORR clients, ensuring alignment with client marketing objectives and organizational goals
Drive a content and thought leadership discipline throughout the SCORR organization, refining processes and approaches to ensure profitability
Lead SCORR public relations efforts by identifying, developing, and executing thought leadership opportunities and public relations strategies
Foster relationships with editors, advocacy groups, and industry associations; guide or execute PR pitching and events to publications to enhance thought leadership and visibility for SMEs
Partner with client services teams to understand client marketing objectives and develop comprehensive content strategies, plans, and calendars
Work with various SCORR service lines (market intelligence, social media, digital, copy, creative, marketing automation, PR, media, web, etc.) to develop content and delivery plans, support PR plan development, and integrate with other tactical plans
Measure and utilize KPIs and various data to inform content recommendations
Determine and recommend the best content formats (infographics, blogs, white papers, case studies, etc.) to achieve objectives
Translate data, trends, and clinical/medical information into engaging stories
Stay current on AP Style, grammatical trends, and client styles; take ownership of your work, proofreading copy and checking for accuracy
Lead the PR & Media team and mentor other teammates, fostering creativity, collaboration, and teamwork within the communications team
Requirements
Bachelor’s degree in marketing, journalism/advertising/communications, English, or related fields
5+ years of experience
Prior management experience
Proven experience in content strategy and thought leadership
Excellent copy writing skills
Excellent relationship-building skills with editors, advocacy groups, and industry associations
Strong analytical skills to measure KPIs and inform content recommendations
Exceptional storytelling abilities and editorial standards
Leadership and mentorship experience within a team
M&A communications experience
Crisis communication experience
Strong client service skills
Desired Qualifications
Proficiency in collaborating with cross-functional teams
Experience with Muck Rack and HubSpot
B2B marketing experience, especially within the life science industry
Marketing agency experience
Familiarity with AP Style
Proactive, dependable, professional, personable, and organized
There recently have been individuals impersonating SCORR Marketing using domain names and email addresses that closely resemble our own. We have demanded that such activities cease, and we have contacted law enforcement. However, we also want to provide this notice so you can avoid such fraudulent contact.
As a reminder, you will only receive communication regarding jobs at SCORR Marketing from email addresses ending in scorrmarketing.com. Any emails coming from any other domain name are not being sent by SCORR Marketing, and they are not associated with the company. If you receive such an email, we ask that you contact us immediately.
All interviews will be conducted in person or through video conference invitations from official company emails. SCORR will never ask for any financial commitment from a candidate as a pre-employmentrequirement. SCORR will also never ask for your personal financial or banking information orrequire any financial commitment as a part of our candidate search or application process.
