Associate Manager, Email Marketing
Job Description
About the Role
Associate Manager, Email Marketing – 7563 Digital
Job Description
Associate Manager, Email Marketing
The Sage Group’s client, the leading food delivery service and more is searching for a looking for an Associate Manager, Email Marketing to join their Retention Marketing team. In this role, you will support our client’s US Local Markets growth initiatives by executing marketing campaigns on owned channels, such as email, push, and in-app banners in collaboration with the Strategy & Operations, Merchant account relationship managers, Analytics, and Product teams. The candidate should be a solutions-oriented team player who has strong attention to detail and willingness to be flexible on an accelerated business unit.
Responsibilities:
Own CRM strategy for all US Local Markets consumer experiments and campaigns, determining channels and send cadence
Create the strategy and framework for the rapid testing in CRM channels
Manage end-to-end development and execution of email, push, and in-app campaigns
Manage creative briefs end to end, from requesting campaigns assets needed to reviewing copy and design to launching campaigns
Pull lists from Snowflake using SQL and upload audiences to marketing platforms
Responsible for tracking initiatives, reporting progress out to team proactively and identifying next steps from campaign learnings, as well as understanding campaign performance against current benchmarks
Optimize engagement metrics through A/B testing and/or applying CRM team insights, and investigate performance inconsistencies to ensure campaigns have optimal scale and effectiveness
Establish a strong working relationship with cross functional stakeholders in our Strategy & Operations, Merchant account relationship managers, Analytics, and Product teams
Stay current on marketing best practices in email and push notifications, CRM operations, and best practices within Cx Retention team sharing learnings and insights regularly
Skills & experience:
4+ years experience in customer retention marketing, customer engagement, or CRM operations
Results-oriented with an exceptional track record of developing profitable retention programs and exceeding performance targets
Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives
Passion for customer experience and increasing the value of customers
Ability to be nimble and make strategic pivots to support business goals
Ability to translate value propositions and messaging framework into channel-specific copy, with mindfulness of customer lifecycle and channel limitations
Strong analytical skills; able to create data-driven marketing strategies and campaigns end to end
Strong stakeholder management and interpersonal skills
Bachelor’s degree or equivalent experience
Master’s degree a plus Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope) are nice-to-haves
Spanish language fluency is a plus
Duration: 6 Months, opportunity to extend or convert
Location: Remote/ USA
Compensation: $60 – 65/hr DOE
