B2B Campaign Marketing Coordinator

Job Description

About the Role

Title: B2B Campaign Marketing Coordinator

(Contract)

Location: Canada

Workplace: remote

Category: Internal Marketing: Marketing Execution

Job Description:

We are seeking a Campaign Marketing Coordinator to join our growing team! You will be a key player in planning marketing activities and growing Bounteous brand recognition with our prospective clients.

You will work closely with the Bounteous business development team, vertical and practice leaders and strategic alliances team to coordinate marketing activities and programs, ultimately driving marketing qualified leads.

The marketing vision at Bounteous is to enable greater visibility and create more opportunities to reach key stakeholders at pivotal turning points in the decision-making process. Through our industry partnerships and joint offerings, we distinguish Bounteous from other channel and brand partners by providing unique POVs and paving the way in providing best-in-class digital experience solutions.

Candidates should be able to work in Central or Eastern Time.

Role & Responsibilities

Support the marketing department’s initiatives with the planning, execution, and tracking of marketing programs such as email campaigns, event, social media, and content marketing for key enterprise service offerings

Establish regular touch points with key stakeholders to discuss new prospects, existing accounts, marketing plans, and align on next-steps

Highlight joint offerings and success stories by coordinating press releases, case studies, sales materials, award applications, and other marketing collateral

Generate leads and opportunities through high-quality marketing events with partners such as conferences, webinars, and in-market events

Draft marketing content in coordination with subject matter experts including blog posts, event descriptions, social media posts, and more to create marketing assets and promote marketing activities

In collaboration with internal stakeholders and external partners, develop content and perform outreach to drive event attendance

Perform post-event outreach and follow-ups

Identify industry trends, attend webinars, and review analyst reports in order to leverage key learnings and share insights with members of the larger team

Maintain content calendars, email results trackers, and collaborate with product SMEs on development of blogs and white papers

Become well-versed in Bounteous solution offerings, services, and capabilities

Other duties as required.

Preferred Qualifications

2-5 years previous experience in digital transformation consulting or with a digital agency

Experience driving leads and planning marketing activities

Exceptional written and verbal communication skills

Great project management skills

Strong interpersonal skills and an ability to build relationships internally and with partner marketing and sales contacts

Driven and ambitious individual with a strong desire to succeed

Highly organized with strong attention to detail

Excellent computer skills, including, JIRA, Trello, Excel and PowerPoint

Knowledge of email marketing, web analytics preferred

Marketing, business, or communications degree preferred