Programmatic Media Manager

Job Description

About the Role

Programmatic Media Manager

Carbondale or Denver, Preferred, FT Remote Possible

This position is remote-eligible to individuals residing in the United States. At this time, we will accept applications from all US states except California, New York, and Washington. Priority given to candidates living in Colorado.

The Job

The Programmatic Media buyer will work within the Digital Media team at Backbone and interact directly with the media strategist to plan and execute buys within the DSP. This individual should have prior experience planning, buying, and optimizing programmatic media across multiple channels (Display, CTV, Native, Audio, Digital Video, Digital OOH). Their focus will be on having visibility and oversight of multiple campaigns’ performance in the DSP to adjust and optimize campaigns accordingly, primarily in a self-serve capacity. This role is responsible for ensuring the budget is invested in the right channels and inventory for the most optimal results. When working in a managed service capacity, this role is responsible for advising the media strategists on the most optimal investment and audience strategy to achieve the campaign goals.

The Work

Collaborate with internal paid media team to develop, execute, and measure digital media performance within a DSP platform via programmatic buying

Guide the team in the creation, strategy, maintenance, and further optimization of paid media campaigns within the DSP

Oversees buy stewardship, analyze campaigns, and recommend tactical changes to maximize campaign performance

Support the strategy team with data and insights to guide strategic media recommendations and supporting rationale

Further the agency’s ability to understand capabilities and new opportunities with a programmatic buying platform

Analyze data from the DSP to build out meaningful insights and learnings for future campaigns

Work with the analytics team to forecast potential outcomes from programmatic activity

Drive the exploration of new tools and opportunities in the programmatic landscape

Analyzes research and audience insights to assist in development of strategies and tactics

Work closely with the media strategists to ensure alignment with ad serving tools and dynamic ad serving capabilities

The Essentials

Bachelor’s Degree

3-5 years of relevant experience

Your Capabilities

Note: we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying

Strong knowledge and experience buying cross-channel media within a large DSP platform (Trade Desk and Amazon DSP preferred), including display, connected TV, online video, digital radio, native, and digital OOH

Ability to develop, set-up, manage, and optimize all channels within a DSP campaign

Experience optimizing all Programmatic activity, including bid management, creative and competitor tracking

Experience working closely with ad serving tools to enable dynamic creative and campaigns

Able to work successfully in a team environment that promotes collaboration, as well as independently

Establish and maintain effective relationships interdepartmentally, as well as with those outside the team

Detail-oriented with exceptional critical-thinking and problem-solving abilities

Possesses strong quantitative and analytical skills

Has a strong understanding of mathematical concepts, and a confidence in daily budget pacing and media planning

Experience with a multi-touch or cross-channel attribution tool and strong understanding of cross-channel reporting

Has strong understanding of the principles of marketing and advertising, along with knowledge of media concepts and terms

Able to prioritize, multi-task and work under pressure

Willing to learn new things and challenge the norm

Demonstrates the principles of marketing and advertising, along with media concepts and terms, creative and budget requirements

Possesses strong communication, project-management, and time-management skills

The Extra Mile

Understanding of Backbone’s core values

A love of the outdoors

A sense of humor

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.

Salary: $60k-$70k depending on experience

Comprehensive Benefits:

Medical coverage (including Employer 100% paid option)

Dental coverage

Vision coverage

401 (k) match

Wellness benefit

Home office stipend

Professional development/education assistance

Paid volunteer hours

Parental leave

Flexible schedule

Company-wide offsites

Remote/hybrid workplace