Senior Paid Media Manager

Job Description

About the Role

Senior Paid Media Manager

London, England

Marketing Integrated Marketing Communications /

Hybrid

e.l.f. Beauty, Inc. stands with every eye, lip, face, paw, and fin. Our deep commitment to clean, cruelty-free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically effective, and accessible skincare.

We have annual revenues of ~$500 million and our business performance has been nothing short of extraordinary with 20 consecutive quarters of net sales growth as we have grown to #3 mass cosmetics brand in the US and are the fastest growing brand among the top 5. Our total compensation philosophy offers every new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity given to every full-time employee as a part of their new hire package, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 days at home, work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

About the role

We are looking for someone to be responsible for partnering with our Media Agencies and internal cross-functional teams including Creative, eCommerce, Product Marketing, and Finance to create and execute impactful Paid Media plans that deliver a connected experience along the consumer decision journey.

Responsibilities

Media Strategy & Planning:

Lead the teams and agency partners to design, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)

The Senior Media Manager sets the tone for how full funnel campaigns are managed daily by assuring focus on important goals and delivering appropriate resources to meet ongoing objectives

Lead daily Paid Media execution, tactical planning; optimize media mix to drive growth and meet business goals.

Identify trends and insights to maximize campaign KPIs

Assist in forecasting and management of multimillion-dollar budget

Develop new campaign strategies to drive incremental growth

Partner closely with eCommerce Team, Brand, Integrated Marketing, Product Innovation, & Agency partners to develop a holistic marketing approach that maximizes ROI of media budget and investments against a variety of business goals.

The Senior Media Manager must demonstrate a working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems

Administrative:

Manage media billing

Own monthly reconciliation of media accruals vs. actual expenses that come in

Own the promotional comms strategy with agencies

Brief in create needs for Paid Media channels

Agency & Partner Management:

Manage Media Agency day to day partnership, ensuring achievement of all deliverables, quality of resources and overall relationship health

Collaborate with agency on the development and strategic application of 1st and 3rd party audiences

Drive hypothesis driven testing strategies with agency partners

Serve as key point of contact for media partners and work closely with a broader team to manage key social/digital partners (Google, Facebook, etc.).

The Senior Media Manager helps sets the working style for the group, leads the strategic direction with help from leadership, and is a marketing partner across the company

Creative Optimization:

Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI

Brief creative for monthly priority stories, promotions, and evergreen (always-on) content across all Paid channels for US and UK markets

Help educate our creative team on media creative best practices by platform

Share back creative learnings and make recommendations for future campaigns

Measurement & Reporting:

Work with Analytic resources (internal and agency) to assess campaign effectiveness, identify opportunities for optimization, and provide holistic reporting on media efficiency and effectiveness to senior management

Work with Media Agency to deliver dashboard/reports that give a clear view of campaign performance, along with insights, recommendations, and next steps

Track feedback regarding the effectiveness of marketing campaigns, activities, and promotions

Requirements:

BA or BS required

Beauty industry and/or retail background strongly preferred

5 years+ of experience in performance or direct response Paid Media

Experience in optimizing Affiliate, Search, Shopping, Social and Display

A firm grasp of Web Analytics, A/B Testing, and metrics driven (performance) marketing

International experience is a plus, but not required

Highly organized and flexible with great attention to detail, a self-starter

Excellent written and verbal communication skills

Ability to think creatively, build compelling, fresh ideas with a discerning brand eye

Ability to demonstrate critical thinking and problem-solving skills

Strong reporting analytical skills, both quantitative and qualitative, with strong attention to detail

Ability to synthesize complex ideas into actionable recommendations for senior executives

Intermediate level in Microsoft Excel

Creative, imaginative, and able to develop ideas quickly

Able to work in fast-paced, start-up environment and changing environment, with cross functional partners in multiple geographies, while also demonstrating calm under pressure