Account Director
Job Description
About the Role
Title: Account Director
Location: New York, NY, USA
Job Description:
**This position will be required to work out of our NYC – Hudson Yards office in a hybrid capacity 2x per week**
ABOUT VAYNERMEDIA
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, Singapore and Mexico City. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
In a Nutshell:
You are overall a leader who runs the business, keeping the wheels moving and your client and team motivated. You are the gatekeeper of the brand equity and quality control of work prior to it leaving the building. BIG thinking and execution rests with you. Be the bigger person in every situation, even if the other person is wrong.
Responsibilities / Expectations
Client Management: You are the “voice” of the client
Act as the overall management of a client’s business, ensuring that we are delivering for the client’s business everyday
Strengthen and own client (SBM/BM) & partner agency relationships (and all other stakeholders) and ensure the rest of the team maps well to the client set
Ensure that all client initiatives run on time and on budget
Navigate a portfolio of brands within a larger conglomerate or business group, and be deeply informed on the client’s business, including all campaign performance, any competitive, as well as product cycle
Deeper and more proactive understanding of client’s business outside of our campaigns or the marketing context.
Be able to leverage brand knowledge to inspire the team and contribute ideas that can transform the business.
Be able to effectively lead and shape client presentations and confidently present, as required
Team Management
Understand your role as a leader on the team. Always approachable and empathetic, you are seen as a role model to their direct reports in terms of maturity, self awareness and professionalism.
Educate, inspire, motivate, and mentor account teams (along with strategy, media and creative etc.) in VaynerMedia’s commitment to providing best-in-class marketing communications, while contributing to the career growth of your team members.
The Account Director is the person to whom the account supervisor and account executives look for support, guidance, and counsel. Responsibilities: Overall growth and development of their team.
Supervise creative development for the account – you help lead and shape the creative work based on the client’s business objectives and brief to the agency. Specifically ongoing campaign as well as new campaign exploratories. Also other creative projects/initiative as presented
Manages up to VP/SVP on all things having to do with client and team
Responsible for assignments centered around operational and internal initiatives, as provided by the Leadership team
Radical Candor: Ability to deliver all feedback (both the positive and the tough) in a clear, direct and motivating manner
Attendance and leadership role at relevant Client meetings/IAT/Presentations
Manage and attend relevant internal meetings (e.g: creative reviews, account management status meetings, etc)
Attend live-action content shoots:
Ensure relevant documentation for pre-production meetings, shoots are in place prior to production
Supervise post production process incl. review rough cuts, influencer approvals, experiential, trafficking, etc.
Ensure all internal and external legal approvals are in place and is accurately reflected in the deliverable
Business Growth
Proactively identify needs of the client and business to sell-through incremental campaign opportunities to clients, that help them achieve the most efficient returns & results on their overall marketing dollars, while delivering best in class work that help grow client business
Has proven ability to sell in new business and strategically grow portfolio, building relationships wider (if not higher). This includes helping sell creative ideas that are on strategy.
Ambitious, driven and strives to deliver the best work on behalf of VaynerMedia, not just his/her particular state.
Drive long term project planning in conjunction with VP
Business Strategy: Practitioner of the space. You live and breathe marketing for the world we live in.
You regularly read business reports and platform updates and provide a pov to the client as relevant
Eat, breathe, and sleep today’s digital & mobile consumer, to develop brand-specific strategies that, ultimately, help them sell shit
Strong foundational and working knowledge of creative and media across major digital and social channels. Must be well versed in common marketing & media principles with a strong understanding of the social media platforms and their ecosystems.
Be well versed in the various Paid Media and Measurement opportunities in social, digital, and broader marketing mix, to provide client recommendations on the proper social & digital KPIs, based on brand-specific goals.
Oversees larger campaign productions (e.g complex video or multiple channel campaigns that require more senior oversight)
Participate in annual planning sessions and lead development of campaign proposals
Participate on larger strategic projects e.g. annual planning and help to set strategic agenda for the clients and goals for the team
Have well honed eye to evaluate creative based on brand strategy & guidelines
Strong understanding of all of VM’s offerings, including Experience, VSolutions, UX, Talent, etc. and know how and when to utilize these teams and their offerings
Working knowledge of current video viewability standard
Communication + Collaboration: You know how to wrangle
Solid presentation skills (verbal, written, visual) to deliver impeccable strategic social counsel and ability to partner with creative and media teams to get to a strong story
Strong facilitation skills
Collaborate with the leaders of other departments (Creative, Strategy, IPM, Analytics/Insights, Media, Community Management) as well as inter-agency partners to improve and execute on client deliverables, process, and output to ensure ongoing excellence of the work
Ensure the team is working with consistent processes and templates and have a buttoned up approach to day to day management of campaigns and clients
Silo-buster and collaborator – constantly inspiring creative thinking outside of expected job requirement
Skills
Experience managing teams
Experience running multichannel projects and among multi-agency teams
Experience presenting to senior clients
Strategic thinker
Collaborator
Creative Champion
Knowledge of VaynerX offerings
Knowledge of Advertising Research industry nomenclature (can understand Millward Brown or MMM Studies)
Mastery of presentation software (Powerpoint, Keynote, Google Slides)
Intermediate knowledge of Spreadsheet (file based) software (excel, Google Sheets)
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply
Exact compensation may vary based on skills, experience, and location.
Employer-sponsored 401k with match
Medical, Dental, and vision coverage
Unlimited PTO
Caregiver (Parental) Leave
Health and Wellness benefits
Base Salary
$95,000â$138,000 USD
